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REI BlackBook
REI BlackBook
Forefront CRM
Forefront CRM
Description
REI BlackBook consolidates lead generation, contact management, deal tracking, marketing automation, and property disposition into a single platform. It includes turnkey websites, a built-in phone system with call recording, automated follow-up workflows, deal analysis tools, rehab estimators, and team management. Designed to eliminate the need for multiple disconnected tools and reduce administrative friction so investors can focus on closing deals.
Forefront CRM is built for operators whose last CRM died of neglect. Simpler interface, faster onboarding, focused on the daily rhythm — log the call, move the deal, know what's next. Starts at $99/mo for one user. Along with CarrotCRM, it's one of only two CRMs in the category whose all-in cost equals its advertised price (no usage layer, no add-ons).
Category
Management
Management
Operator score
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Tagline
All-in-one CRM, lead capture, phone, automation, and deal pipeline—built for wholesalers, rehabbers, and landlords.
A CRM your team will actually open
Feature 1
Automated follow-up workflows and lead nurturing that route and score contacts, with AI agents available to qualify leads and schedule appointments 24/7.
Simple daily-rhythm interface
Feature 2
Deal pipeline and analysis tools including comparable sales, deal analyzer, rehab estimator, multi-offer generator, and contract generation for wholesaling, flipping, and rental strategies.
Fast onboarding
Feature 3
Lead-generating websites with drag-and-drop builder, direct mail engine, cold calling dialer, SMS (A2P compliant), skip tracing, and list filtering—all integrated into one demand-generation engine.
Predictable flat pricing
Pricing model
Tiered subscription by deal volume and team size. Monthly or annual billing (annual discounts available). Three tiers: Solo ($149/mo or $1,788/yr), Team ($299/mo or $3,588/yr), Executive ($799/mo or $9,588/yr). Optional add-ons: AI Power Pack, REI Ads Manager, and ListHQ+ (each $199–$299/mo on lower tiers, included on Executive).
Subscription
Starting price
$149/month
$99/mo
Free trial
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Integrations
Open API, Zapier, webhooks
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