REskout is the independent directory of software, lenders, and services for real estate investors.
Founded by Joshua and Ashley Hines, co-founders of Impact Home Team— a Maryland wholesaling and cash-buying business with 500+ acquisitions since 2016. REskout exists because the tools operators actually use every day never had a directory built by operators for operators. Capterra is for enterprise. G2 is for SaaS. BiggerPockets is a forum. REskout is the review platform an active wholesaler, flipper, or BRRRR investor can trust because it's written by people who actually run the businesses.
We're independent. We're not owned by, funded by, or sponsored by any vendor. The rankings can't be bought. Where we have a commercial relationship (affiliate, referral, partnership), we disclose it on the specific product page and on our affiliate disclosure page.
A real product page, real traffic, and a real feedback loop.
- Your own product page at
reskout.com/r/[your-slug]with Product schema markup for rich Google results - Placement on the relevant category hub + head-to-head comparison pages
- Inline product mentions in our pillar guides where your product is the canonical example
- A self-serve dashboard to edit your listing copy, upload screenshots + walkthrough video, and manage your logo
- A unique review-invite link (
reskout.com/r/[your-slug]/review) you share with your customers so they leave verified operator reviews - An embeddable score badge (
<script src="reskout.com/badge/[your-slug].js">) for your own site - A 30-day click count report inside your dashboard
- The ability to respond publicly to individual reviews (creator response)
To onboard you, send us this in one email.
Concierge onboard checklist
- ✓ Product name + one-line tagline
- ✓ Website URL
- ✓ 2–3 sentence description of what the product does + who it's for
- ✓ Logo (SVG or PNG on transparent) — or we can auto-fetch from your site
- ✓ 2–4 screenshots — or we can auto-capture from your marketing site
- ✓ Preferred CTA button label (e.g. "Sign up", "Start free trial", "Enroll now")
- ✓ Optional: walkthrough video URL (YouTube / Loom / Vimeo)
- ✓ Contact person for customer inquiries + a partnership contact email
- ✓ Affiliate program details — see next section
We turn this around in 3–5 business days. Once your listing is live we send you a one-click claim link that gives you dashboard access to edit anything from there on.
Here's how we monetize — and why it doesn't change your score.
REskout monetizes through affiliate links on some product listings. If your company has an affiliate or referral program, we ask that you enroll REskout so we can route CTA clicks (your "Sign up" button) through the affiliate tracker and share revenue on referred sign-ups. This is disclosed on every product page and on our affiliate disclosure page.
Commission rate does not affect anything editorial.Not your review score. Not your category ranking. Not whether we mention you in a guide. Not placement on the homepage or category hub. Providers with 0% commission get the same editorial treatment as providers with 30% recurring. If you don't have an affiliate program, we'll link directly to your website with no commission and still list you normally.
What we expect from an affiliate relationship, if you have one:
- A publicly documented affiliate signup URL, or a partnership manager we can email
- Support for tracking parameters (subid or equivalent) so we can attribute conversions
- A cookie window of at least 30 days (industry standard for SaaS is 30–90 days)
- Timely payments (monthly is standard; quarterly is a pain but workable)
- Non-exclusive — we list your competitors alongside you, and we won't sign anything that stops us from doing that
If your program has minimums (e.g. "affiliates must refer 10 customers/year") tell us up front so we can budget for it. If your program requires application review, we're happy to submit an application and provide our audience data — see our media kit.
What we can and can't do for you.
What you control
- Your listing copy — tagline, description, features, integrations
- Your logo, screenshots, walkthrough video
- Preferred CTA label
- Who you invite to leave reviews (via your review link)
- Public responses on individual reviews
- Your affiliate URL (which is the click destination we route to)
What you don't control
- Editing, filtering, reordering, or removing reviews
- Whether a competitor is listed alongside you
- The scoring rubric every product is held to
- Paid placement up or down the directory
- Which providers get inline mentions in our guides
- The affiliate disclosure that appears on every commercial link
We publish our full scoring rubricso the numbers actually mean the same thing across the directory. If a reviewer submits a review that violates our review guidelines (fake, off-topic, defamatory), we remove it. We don't remove reviews because they're unflattering.
The bright lines.
- We won't sell placement. No sponsored top-of-list, no "featured" badges paid for.
- We won't sell review removal. A negative review is not removable through commercial channels.
- We won't take exclusivity money. Nothing prevents us from listing your direct competitor next to you.
- We won't fake reviews. Every operator review is tied to a real email, and where we've seeded reviews ourselves during launch, they're labeled as such.
- We won't hide affiliate relationships. Every commercial link is disclosed on the page it appears on.
These rules aren't branding. They're what makes the directory credible enough to be worth listing on. When a provider asks us to bend one, we say no and refund any onboarding paid to us.
Once your listing is live, this is how you turn it into pipeline.
A published listing is a starting point, not a finish line. Providers who do these three things in their first 30 days close 4–6x more affiliate sales than the ones who go live and wait. Nothing here requires our permission — you own every lever.
Confirm your affiliate link is live and paying you
Every "Sign up" button on your listing routes through reskout.com/go/…to your affiliate URL. If you haven't added a program yet, most operators use PromoteKit, FirstPromoter, or Rewardful — each is under $100/mo to set up and gives you a link you can paste into your REskout dashboard. Competitive commission in this space is 20–30% recurring or 30–50% one-time.
Do this first. Every review, every screenshot, every marketing push after this is compounding on top of a broken funnel if your affiliate isn't wired up.
Email your happiest customers to leave a review
Ten operator reviews on a product page beats every marketing dollar you'll spend this year. Pick your 25 highest-NPS customers and send them this. Direct, no fluff. Copy-paste ready:
Subject: 90 seconds to help another operator find us?
Hey [First name],
We just got listed on REskout — the operator-reviewed directory of real estate investing tools. They only publish reviews from real users, so I can't "buy" a good rating.
You've been one of the operators actually using [Product] to [specific outcome — close more deals / find better leads / whatever]. Would you write a quick 3–5 sentence review? It takes ~2 minutes. Link: https://reskout.com/r/[your-slug]/review
Even a lukewarm one is fine — operators trust honest reviews way more than a wall of 5-stars. Just tell them what worked and what didn't.
Thanks — really appreciate it.
[Your name]
Your review link is on your provider dashboard. Send it in batches of ~25 — better response rate than one blast.
Give REskout traffic a launch bonus
REskout visitors are researching, not impulse-buying. A visible offer next to your CTA can double your click-to-signup rate. What actually works:
- Percentage off first month/year — 20–30% is the sweet spot; less feels stingy, more looks desperate
- Free onboarding call — costs you nothing, huge perceived value, and you get a live conversation with a warm lead
- Waived setup fee — if you charge one
- Extra credits / bonus features — free skiptraces, extra seats, unlocked module
- "RESKOUT" promo code — you set the code + discount on your side, we surface it on your listing
Send us the offer + expiration (or evergreen) and we'll add the promo banner to your listing within a business day. Keep it real — operators can smell a fake "limited time" from three tabs away.
Embed your REskout badge on your own site
Every listed provider gets a one-line embed showing your current star rating + review count. Drop it on your homepage, pricing page, or footer. Free third-party validation for you, referral traffic for us — mutual loop. Grab it from your dashboard once you're live.
Do these four things in your first 30 days and your listing goes from "we're on REskout" to a real pipeline channel. Skip them and you'll wonder why the listing isn't converting.
Ready? Two paths.
Email partnerships
Send the concierge checklist above to ashley@reskout.com. We reply in one business day.
Apply via form
We'll follow up with concierge-onboarding once we've reviewed your submission. Best for companies with a clear public affiliate program.
Start an application →