HighLevel
Lead managementAll-in-one platform combining CRM, funnel builder, email/SMS marketing, calling, and payments to manage leads and close deals.
What it does
HighLevel is an all-in-one operating system designed for agencies, marketers, and service businesses to capture, nurture, and close leads. It consolidates CRM, funnels, email/SMS, voice calling, booking calendars, invoicing, and payment processing into a single platform. For real estate investors, the system provides lead capture through forms and landing pages, relationship management via unified conversations (SMS, messenger, chat), deal tracking through sales pipelines, proposal and payment tools, and follow-up automation. Users can manage multiple sub-accounts, white-label for clients, and resell platform features with markup.
Highlights
- ✓Unified conversation management across SMS, email, messenger, Instagram DM, WhatsApp, and live chat in a single inbox.
- ✓Sales pipelines, lead scoring, proposals, invoicing, and payment processing to manage deals from prospect to closed.
- ✓Workflow automation and AI-powered features (voice calls, chat, content, reviews) to handle repetitive follow-up and nurturing tasks.
Integrations Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay, WordPress, WhatsApp, Google Ads, Facebook/Instagram Ads
Best for marketing agencies and service businesses that want to replace 5-10 different software subscriptions with a single consolidated platform.
Combines CRM, funnel builder, payments, and communications in one platform with SaaS resale capability on higher tiers, allowing agencies to rebill platform features to clients with markup.
Pricing
Reviews across the web
✓ What operators praise
- Highly responsive, patient support staff praised across hundreds of reviews
- All-in-one platform: affordable, intuitive, feature-rich CRM & automation
- Advanced automations save businesses hours and increase conversions
! Common concerns
- Occasional platform outages with no warning or compensation
- Overly aggressive content filters block legitimate industry-specific messaging
Generated by RE Skout AI from public review content across the platforms above. Independent of our scoring rubric.
Customer testimonial
“I felt completely supported as soon as I join the platform...These guys care about my business and have taken my business to the next level. - Debbie DuBois, Compass Marketing Creative”
Screenshots
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