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ActiveCampaign
ActiveCampaign
HighLevel
HighLevel
Description
Cuts marketing busywork (13+ hours per week), eliminates guesswork in campaign creation and email marketing, automates repetitive customer journey tasks across channels.
HighLevel is an all-in-one operating system designed for agencies, marketers, and service businesses to capture, nurture, and close leads. It consolidates CRM, funnels, email/SMS, voice calling, booking calendars, invoicing, and payment processing into a single platform. For real estate investors, the system provides lead capture through forms and landing pages, relationship management via unified conversations (SMS, messenger, chat), deal tracking through sales pipelines, proposal and payment tools, and follow-up automation. Users can manage multiple sub-accounts, white-label for clients, and resell platform features with markup.
Category
Lead management
Lead management
Operator score
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Tagline
Marketing automation platform with AI-powered campaign creation, email marketing, SMS, WhatsApp messaging, and CRM for businesses of any size.
All-in-one platform combining CRM, funnel builder, email/SMS marketing, calling, and payments to manage leads and close deals.
Feature 1
Active Intelligence - AI that learns brand voice, automatically applies custom instructions, and builds on previous campaigns
Unified conversation management across SMS, email, messenger, Instagram DM, WhatsApp, and live chat in a single inbox.
Feature 2
Multi-channel automation - Email, SMS, WhatsApp messaging integrated in one platform with unified customer journey orchestration
Sales pipelines, lead scoring, proposals, invoicing, and payment processing to manage deals from prospect to closed.
Feature 3
1000+ app integrations - Connect CRM, ecommerce, analytics, social media, and other business tools
Workflow automation and AI-powered features (voice calls, chat, content, reviews) to handle repetitive follow-up and nurturing tasks.
Pricing model
Monthly subscription
Subscription (monthly or annual), usage-based charges for SMS/email/AI/voice calls
Starting price
—
$97/month
Free trial
14 days
Yes, 14 days
Integrations
1000+ apps including CRM, ecommerce, social media, analytics, Claude, ChatGPT
Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay, WordPress, WhatsApp, Google Ads, Facebook/Instagram Ads