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Description
HighLevel is an all-in-one operating system designed for agencies, marketers, and service businesses to capture, nurture, and close leads. It consolidates CRM, funnels, email/SMS, voice calling, booking calendars, invoicing, and payment processing into a single platform. For real estate investors, the system provides lead capture through forms and landing pages, relationship management via unified conversations (SMS, messenger, chat), deal tracking through sales pipelines, proposal and payment tools, and follow-up automation. Users can manage multiple sub-accounts, white-label for clients, and resell platform features with markup.
High-volume investors waste marketing spend chasing unmotivated sellers and lack real-time visibility into distress events; need precision targeting to improve cost per deal and deal flow consistency.
Category
Lead management
Lead management
Operator score
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Tagline
All-in-one platform combining CRM, funnel builder, email/SMS marketing, calling, and payments to manage leads and close deals.
County-exclusive motivated seller data platform that scores and prioritizes properties to help investors maximize ROI on outbound marketing.
Feature 1
Unified conversation management across SMS, email, messenger, Instagram DM, WhatsApp, and live chat in a single inbox.
BuyBox IQ - Proprietary scoring system that prioritizes sellers by motivation level and likelihood to sell at discount.
Feature 2
Sales pipelines, lead scoring, proposals, invoicing, and payment processing to manage deals from prospect to closed.
Rapid Response - Automated direct mail and monthly fresh data delivery triggered by new distress events (foreclosures, probate, tax liens, code violations).
Feature 3
Workflow automation and AI-powered features (voice calls, chat, content, reviews) to handle repetitive follow-up and nurturing tasks.
Multi-Source Skip Trace Add-On - 100% automated phone number append with multi-source aggregation and decision maker identification.
Pricing model
Subscription (monthly or annual), usage-based charges for SMS/email/AI/voice calls
Custom/contact us
Starting price
$97/month
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Free trial
Yes, 14 days
No
Integrations
Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay, WordPress, WhatsApp, Google Ads, Facebook/Instagram Ads
CRM-ready formatting, direct mail, SMS, cold calling