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HighLevel
HighLevel
ActiveCampaign
ActiveCampaign
Description
HighLevel is an all-in-one operating system designed for agencies, marketers, and service businesses to capture, nurture, and close leads. It consolidates CRM, funnels, email/SMS, voice calling, booking calendars, invoicing, and payment processing into a single platform. For real estate investors, the system provides lead capture through forms and landing pages, relationship management via unified conversations (SMS, messenger, chat), deal tracking through sales pipelines, proposal and payment tools, and follow-up automation. Users can manage multiple sub-accounts, white-label for clients, and resell platform features with markup.
Cuts marketing busywork (13+ hours per week), eliminates guesswork in campaign creation and email marketing, automates repetitive customer journey tasks across channels.
Category
Lead management
Lead management
Operator score
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Tagline
All-in-one platform combining CRM, funnel builder, email/SMS marketing, calling, and payments to manage leads and close deals.
Marketing automation platform with AI-powered campaign creation, email marketing, SMS, WhatsApp messaging, and CRM for businesses of any size.
Feature 1
Unified conversation management across SMS, email, messenger, Instagram DM, WhatsApp, and live chat in a single inbox.
Active Intelligence - AI that learns brand voice, automatically applies custom instructions, and builds on previous campaigns
Feature 2
Sales pipelines, lead scoring, proposals, invoicing, and payment processing to manage deals from prospect to closed.
Multi-channel automation - Email, SMS, WhatsApp messaging integrated in one platform with unified customer journey orchestration
Feature 3
Workflow automation and AI-powered features (voice calls, chat, content, reviews) to handle repetitive follow-up and nurturing tasks.
1000+ app integrations - Connect CRM, ecommerce, analytics, social media, and other business tools
Pricing model
Subscription (monthly or annual), usage-based charges for SMS/email/AI/voice calls
Monthly subscription
Starting price
$97/month
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Free trial
Yes, 14 days
14 days
Integrations
Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay, WordPress, WhatsApp, Google Ads, Facebook/Instagram Ads
1000+ apps including CRM, ecommerce, social media, analytics, Claude, ChatGPT