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Description
HighLevel is an all-in-one operating system designed for agencies, marketers, and service businesses to capture, nurture, and close leads. It consolidates CRM, funnels, email/SMS, voice calling, booking calendars, invoicing, and payment processing into a single platform. For real estate investors, the system provides lead capture through forms and landing pages, relationship management via unified conversations (SMS, messenger, chat), deal tracking through sales pipelines, proposal and payment tools, and follow-up automation. Users can manage multiple sub-accounts, white-label for clients, and resell platform features with markup.
Eliminates manual lead management, follow-up work, and the need for separate tools—operators waste time on call answering, lead qualification, nurturing, and pipeline management across multiple platforms.
Category
Lead management
Lead management
Operator score
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Tagline
All-in-one platform combining CRM, funnel builder, email/SMS marketing, calling, and payments to manage leads and close deals.
AI-powered CRM for real estate investors that answers calls, qualifies sellers, follows up automatically, and books appointments.
Feature 1
Unified conversation management across SMS, email, messenger, Instagram DM, WhatsApp, and live chat in a single inbox.
Gen 2 AI Call Answering & Qualification—answers inbound calls instantly, qualifies sellers on motivation/timeline/condition, handles objections, and books appointments directly to calendar.
Feature 2
Sales pipelines, lead scoring, proposals, invoicing, and payment processing to manage deals from prospect to closed.
AI-Driven Pipeline Automation—automatically moves leads through stages based on real signals, triggers multi-channel drip campaigns (SMS/email/voice), and maintains context across all touchpoints.
Feature 3
Workflow automation and AI-powered features (voice calls, chat, content, reviews) to handle repetitive follow-up and nurturing tasks.
All-in-One Operations—integrated skip trace, list stacking, direct mail, accounting, buyer management, and team leaderboards; replaces CallRail, QuickBooks, DocuSign, and Salesforce.
Pricing model
Subscription (monthly or annual), usage-based charges for SMS/email/AI/voice calls
Monthly subscription
Starting price
$97/month
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Free trial
Yes, 14 days
Yes
Integrations
Stripe, PayPal, NMI, Authorize.net, Square, Adyen, Razorpay, WordPress, WhatsApp, Google Ads, Facebook/Instagram Ads
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