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Pipedrive
Pipedrive
ActiveCampaign
ActiveCampaign
Description
Pipedrive is a general-purpose sales CRM. Some real estate investors use it instead of an REI-specific platform. Pricing is per-user-per-month, billed annually: Lite $14, Growth $39, Premium $49, Ultimate $79. Add-ons include LeadBooster ($32.50/mo), Smart Docs ($32.50-39/mo), Campaigns ($16-417/mo), and Web Visitors ($41-299/mo). Add-ons bill per company (not per seat) so cost doesn't multiply with team size. Automation caps: 0/50/150/250 by tier. Makes sense for solo operators at low volume, portfolio landlords, note investors, and agent-investor hybrids.
Cuts marketing busywork (13+ hours per week), eliminates guesswork in campaign creation and email marketing, automates repetitive customer journey tasks across channels.
Category
Management
Management
Operator score
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Tagline
Generic sales CRM some investors use as an alternative to REI-specific tools
Marketing automation platform with AI-powered campaign creation, email marketing, SMS, WhatsApp messaging, and CRM for businesses of any size.
Feature 1
Visual sales pipeline
Active Intelligence - AI that learns brand voice, automatically applies custom instructions, and builds on previous campaigns
Feature 2
LeadBooster add-on
Multi-channel automation - Email, SMS, WhatsApp messaging integrated in one platform with unified customer journey orchestration
Feature 3
Automation (150 workflows on Premium)
1000+ app integrations - Connect CRM, ecommerce, analytics, social media, and other business tools
Pricing model
Per user, annual
Monthly subscription
Starting price
$14/user/mo (annual)
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Free trial
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14 days
Integrations
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1000+ apps including CRM, ecommerce, social media, analytics, Claude, ChatGPT