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Pipedrive
Pipedrive
Forefront CRM
Forefront CRM
Description
Pipedrive is a general-purpose sales CRM. Some real estate investors use it instead of an REI-specific platform. Pricing is per-user-per-month, billed annually: Lite $14, Growth $39, Premium $49, Ultimate $79. Add-ons include LeadBooster ($32.50/mo), Smart Docs ($32.50-39/mo), Campaigns ($16-417/mo), and Web Visitors ($41-299/mo). Add-ons bill per company (not per seat) so cost doesn't multiply with team size. Automation caps: 0/50/150/250 by tier. Makes sense for solo operators at low volume, portfolio landlords, note investors, and agent-investor hybrids.
Forefront CRM is built for operators whose last CRM died of neglect. Simpler interface, faster onboarding, focused on the daily rhythm — log the call, move the deal, know what's next. Starts at $99/mo for one user. Along with CarrotCRM, it's one of only two CRMs in the category whose all-in cost equals its advertised price (no usage layer, no add-ons).
Category
Management
Management
Operator score
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Tagline
Generic sales CRM some investors use as an alternative to REI-specific tools
A CRM your team will actually open
Feature 1
Visual sales pipeline
Simple daily-rhythm interface
Feature 2
LeadBooster add-on
Fast onboarding
Feature 3
Automation (150 workflows on Premium)
Predictable flat pricing
Pricing model
Per user, annual
Subscription
Starting price
$14/user/mo (annual)
$99/mo
Free trial
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Integrations
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