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Pipedrive
Pipedrive
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FreedomSoft
FreedomSoft
Description
Pipedrive is a general-purpose sales CRM. Some real estate investors use it instead of an REI-specific platform. Pricing is per-user-per-month, billed annually: Lite $14, Growth $39, Premium $49, Ultimate $79. Add-ons include LeadBooster ($32.50/mo), Smart Docs ($32.50-39/mo), Campaigns ($16-417/mo), and Web Visitors ($41-299/mo). Add-ons bill per company (not per seat) so cost doesn't multiply with team size. Automation caps: 0/50/150/250 by tier. Makes sense for solo operators at low volume, portfolio landlords, note investors, and agent-investor hybrids.
FreedomSoft is an all-in-one investor CRM that consolidates MLS data, comps, cash-buyer and private-lender lists, unlimited e-signatures, and a Dig Tool that surfaces up to 8 nearby opportunities from a searched property. Six users are included at the entry tier ($197/mo, or $147/mo billed annually) — the cheapest real team pricing in the category. In 2026 they shipped an AI Acquisitions Team (six AI agents); every competitor comparison page still says FreedomSoft has no AI.
Category
Management
Management
Operator score
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Tagline
Generic sales CRM some investors use as an alternative to REI-specific tools
One login for lists, comps, offers, follow-up and e-signature
Feature 1
Visual sales pipeline
MLS data access + unlimited e-signatures
Feature 2
LeadBooster add-on
AI Acquisitions Team (6 AI agents, launched 2026)
Feature 3
Automation (150 workflows on Premium)
Dig Tool — surfaces up to 8 nearby opportunities from a searched property
Pricing model
Per user, annual
Subscription
Starting price
$14/user/mo (annual)
$147/mo (annual)
Free trial
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Integrations
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