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Pipeline CRM
Pipeline CRM
ActiveCampaign
ActiveCampaign
Description
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Cuts marketing busywork (13+ hours per week), eliminates guesswork in campaign creation and email marketing, automates repetitive customer journey tasks across channels.
Category
Management
Management
Operator score
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Tagline
Visual sales pipeline with custom stages, unlimited deal fields, and stage-weighted forecasting for B2B teams up to 50 people.
Marketing automation platform with AI-powered campaign creation, email marketing, SMS, WhatsApp messaging, and CRM for businesses of any size.
Feature 1
Custom pipeline stages and unlimited custom fields with conditional logic so you model your actual sales process, not bend to the software.
Active Intelligence - AI that learns brand voice, automatically applies custom instructions, and builds on previous campaigns
Feature 2
Stage-weighted forecasting and stalled-deal reporting that surfaces deals with no activity for a set period, plus automations to trigger follow-up tasks without relying on memory.
Multi-channel automation - Email, SMS, WhatsApp messaging integrated in one platform with unified customer journey orchestration
Feature 3
Native email integration (Gmail and Outlook), built-in eSignature on Grow plan, and native QuickBooks Online sync so accounting data syncs both directions.
1000+ app integrations - Connect CRM, ecommerce, analytics, social media, and other business tools
Pricing model
Per-user monthly subscription, billed annually or monthly.
Monthly subscription
Starting price
$25/user/month (billed annually); $29/user/month (monthly billing).
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Free trial
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14 days
Integrations
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1000+ apps including CRM, ecommerce, social media, analytics, Claude, ChatGPT